Selling Your Jewelry Feels Good… For Most Part

Here is an interesting dilemma. You’d just spend all this time photographing your art work, writing the descriptions and uploading all this great stuff on to your store’s web page. Above all it had taken you forever to juggle all the product thumbnails in a way that your entire product or collection page looks balanced and appealing…
And when you are completely satisfied by the results, your regular “non web” customer walks in and buys most of those pieces on the spot leaving your storefront in complete disarray.
Don’t get me wrong, my hesitations were brief. But while rearranging my “storefront” at 1:00 AM that night, I did consider charging extra for all the non web purchases.


Just a couple of the pieces

Pictures, Pictures.... It is all about Pictures

It’s been said that the more you know the more you have to learn.
Just about a month ago I was "oh so certain" that the solution to presenting my art on the web was found and all I would be needing from that point on would be to expand upon the concept both in size of portfolio and quality of photography required to convey the physical and emotional characteristics of my work. I believed that as long as the conceptual side had been taken care of, the rest will follow as a matter of fact.
Yet, every time I've made a step forward and was able to look back at the preceding stage with the sense of superiority of growth and self-fulfillment, I was also experiencing a certain jolt of apprehension that while overall feel and quality of presentation had improved dramatically – my pieces remained far better "live" then on the screen.
Am I too picky? Not really. In addition to my own vanity, my success of selling on the web will, to a considerable extend, be determined by how other people perceive my artwork in terms of dimension, weight and texture and while virtual world is becoming a rather densely populated planet, most of us continue to expect materially sound objects when interacting with the world not so digital.

From Kramer to Moini... and Back?

Artwork by Kramer (bottom) and Moini

Seating almost at the corner of Spring St. and 6Ave is a wonderful shop run by Roya Dorraudi. The window’s display is almost too lavish and extravagant for the street that hardly exhibits any glitter and where art (especially the one that shines) is not a commodity to be commonly thought.
Yet this is exactly what attracted my attention and enticed me to further explore an incredible fantasy created by Iradj Moini who’s Costume like Jewelry posses an irresistible aura of nostalgia and opulence.
I have to be honest and admit that I am a sucker for glitter created by likes of Kramer, Weiss or Miriam Heskel and while Moini's jewelry is not exactly costume, it is so close that it almost entirely it. And while Bakelite and Plastics are not prominently featured as artist’s material of choice, his images are quite a mixture of Retro and Modernity lost in the thick groves of Hollywood’s Utopia generously topped with Swarovski crystals.
So if you love theater and theatrics and are brave enough to schlep around Gotham as the magnet for the indiscriminate attention or are invited to a lavish reception at the Met this definitely is a place to commence your ultimate shopping spree.

Calder.... what would he be doing today?

I have asked myself that question a million times.

Could he be discovered by the taste makers of today?

Did he actually require a taste maker to discover his work?
I could bet that he just did what he did until his path crossed the ones of Louisa James, Marcel Duchamp and Mondrian.
Most of them just congregated about Montmartre.

The world was breaking apart and all the doors had flown of the hinges.
So here come the Mobiles…… hinges…. Get it?